Fruition Smoothie Delivery is a conceptual brand design project. The project was built from the ground up: starting with a concept, developing brand identity and strategy, creating a brand image including the logo, color palette, and Typekit, and finally designing a variety of advanced production mockups.
Fruition was born in Boulder, Colorado in pursuit of the easiest way to maintain a healthy, environmentally sustainable diet. Our main goal is to build positive local networks, provide reliable and fresh products, and give back to the community that fostered our mission. Sometimes life gets busy! Do more of what you love by starting your mornings with fresh, eco-friendly, and customizable smoothies delivered directly to your door.
Digital Sketches: Business Cards
Brand Identity: Colors
Production Mockups: Business Cards
Production Mockups: T-shirts
Production Mockups: Smoothie Cups
Production Mockups: Vehicle Wrap 1
Vehicle Wrap (Back)
Vehicle Wrap (Front)
Vehicle Wrap (Side)
Production Mockups: Vehicle Wrap 2
Vehicle Wrap (Back)
Vehicle Wrap (Front)
Vehicle Wrap (Side)
Production Design: Stickers
Production Mockups: Street Sign, Stickers
