REI Adventures is a recent program that provides guided and curated trips to some of the most beautiful outdoor locations in the U.S. REI hopes to expand its reach to new target audiences and safely bring more people out into nature.
Our group noted that nature could seem inaccessible to beginners and inexperienced outdoorsmen. The key benefit of REI adventures is the guidance and oversight they provide that allows entry-level explorers to embark on once-in-a-lifetime experiences without the danger of the unknown. Below are several conceptual executions for our REI Adventures "Expert Guidance" campaign.
"Expert Guidance" Print campaign
REI "Expert Guidance" Print Campaign Advertisement #1
REI "Expert Guidance" Print Campaign Advertisement #2
REI "Expert Guidance" Print Campaign Advertisement #3
"Expert Guidance" Social Media Advertisements
